Process work
In response to: Increased viewership (both live and broadcasted) of the Olympic marathon.
The design goal for LA’s Olympic marathon was to create a more engaging and interactive course. The target audience was everyone from locals on site in LA --- to people watching back home. From this, emerged a language of developing a mega-graphic that would cover the entire 26.2 miles; creating an effect of a color swatch on the entire landscape perceivable by both camera and person.
![](https://cdn.myportfolio.com/73994977-44fe-46a1-b63a-2534c698fab9/261d1c70-11e2-44a6-a7a8-f07a54301fa3_rw_1920.jpg?h=7d314d53906ebe646e799f2d5cb984f7)
![](https://cdn.myportfolio.com/73994977-44fe-46a1-b63a-2534c698fab9/8cada6d1-0f9f-4dcf-863b-114d360bac4a_rw_1920.jpg?h=18f71a2e9e482fbb21b187c1d129a51a)
![](https://cdn.myportfolio.com/73994977-44fe-46a1-b63a-2534c698fab9/58b65407-0c5c-4156-8522-5983ffc2a2d0_rw_1920.jpg?h=bd493ade98730d42aeaeaac079228605)
![](https://cdn.myportfolio.com/73994977-44fe-46a1-b63a-2534c698fab9/c58fa231-6e64-4eab-8163-2d549527e688_rw_1920.jpg?h=4e8211aaede927d1b39ea12ede8a87f8)