Process work
In response to: Increased viewership (both live and broadcasted) of the Olympic marathon.
The design goal for LA’s Olympic marathon was to create a more engaging and interactive course. The target audience was everyone from locals on site in LA --- to people watching back home. From this, emerged a language of developing a mega-graphic that would cover the entire 26.2 miles; creating an effect of a color swatch on the entire landscape perceivable by both camera and person.
